At True North Labs we are innovators. Our vision is to be seen as Europe’s best innovators in the cannabis space. In so doing we aim to elevate the cannabis industry through education and transparency and to provide a positive impact on our clients, consumers and the world.
Our mission is to use a science-led, formulations-driven approach to create innovative new cannabis-based products that address specific consumer needs.
TNL and SAC are both innovators in their respective spaces, with similar missions that transcend our categories: to push the boundaries of possibility with new products, technologies and solutions that build communities and improve lives. It’s natural that we’d want to collaborate on this – and other – projects!
We brought the SAC team up to speed on current market regulations, advised on appropriate product formats and strategies to enter the CBD wellness market in the EU and North America.
We guided Stoned Ape Crew in brand and strategic direction for their new lifestyle cannabis brand called 'Moon Fuel'.
The TNL team designed, formulated and manufactured 3 unique SKUs, provided flexible MOQs and delivered the project within 6 weeks. We also provided guidance on 3PL logistics on 2 continents. The first batch sold out within 30 minutes.
We believe in supporting our clients as their brand gets out into the world. In July 2022, Stoned Ape Crew hosted 'Puffin', an exclusive party for NFT holders in Amsterdam. We provided design and booth support for an extract-focused experiential Dip & Dab bar.
Large banks and payment providers refuse to serve Cannabis businesses and some credit cards don’t work at the retail level due to compliance reasons.
Various national laws also prevent cannabis businesses from deducting expenditures on their taxable income- leading to a much higher tax bill. A lot of businesses are barred from traditional financing and listing on major stock exchanges, with the cost of capital extremely high for the industry, especially for smaller companies. It has been estimated that institutional involvement (investment) is as low as 4 to 5% in the As with most industries, the hope is that many of these challenges will be addressed shortly by two regulations in the US Dollar market called SAFE and CLAIM and we will see how the German legislation will take for adult recreation in Germany.
The primary concept is the complexity of payment methods when purchasing adult recreational products. Adult recreational is extremely complex from a legality standpoint, creating a unique situation for purchasing & selling. Most major credit institutions cannot be used to purchase the product.
The idea is that Stoned Ape Crew is not just a Cannabis brand, but has a leadership experience in blockchain payment solutions, and is focusing on tackling a major global issue. Although there are no guarantees of success various members of the SAC crew have a background in blockchain payments and they have continuously provided information about tackling this issue. They also focus on large scalable solutions versus providing short-term fixes. The long-term potential of working with SAC as they scale their brand offers great opportunities for TNL to work with their team. If SAC figures out how to combine crypto payments and the logistics for delivering adult recreational products, it will scale the company building a massive brand and business.