Here’s a quick summary of our most recent feature with our friends at Cannabis Health and Wealth
Link to article here
Experts at True North Labs, a global leader in cannabinoid formulations, explain how CBD producers could be doing more for consumers.
At True North Labs, we believe that whilst the CBD category is enjoying unprecedented growth, more could be done by producers and brands to truly understand consumer buying motivations and needs and that we could all do more to take a consumer-led approach to product development and innovation.
We believe there’s an enormous opportunity to offer more to consumers, drive a science-led approach and create specific formulations that address consumer needs.