Brand Creation/

Some of our clients have already defined their ideas on which product concept, branding and consumer messaging they prefer – while others have thought about this less.

Where are you with your branding?
Have you got defined ideas of product concept, branding and consumer message?
Are you looking to revisit your branding due to a changing consumer context?
In our experience, it’s vital to be 100% clear on what you are creating, for whom (who will buy it), why they would buy it, and how to communicate your product’s USPs and major selling points to consumers.
Our teams expertise and impressive track record of brand creation across multiple categories means we are equipped to support you in defining (or redefining) all of these crucial aspects.

Common areas we help clients with.

Product naming
and design
Brand positioning/
Target consumer
Consumer need
state analysis
Competitive set
Defining your
place in the market
Growth marketing
Website creation,
review and
Case Studies

Visit our blog space

Are you looking to create, grow or scale a leading FMCG and/or CBD brand? Look no further! We offer the perfect services for helping your business reach its full potential. Tap into our expertise today and achieve success in the ever-growing industry of consumer goods.
A bottle of CBD Gummies: How to Develop e CBD Gummy
Product Development

Building the Perfect CBD Gummy with
True North Labs

You don’t often see ‘artisanal’ and ‘global distribution’ working together, but when a CBD supplement brand approached us looking for a way to massively scale up their craft CBD gummies, we rose to the challenge.
CBD Kombucha Drink: How to make a CBD Drink

A CBD Beverage That Ticks All the Boxes

The global cannabis drinks market is on track to reach an astonishing $2 billion (USD) by 2026. The demand is there, but the expertise to create cannabinoid-based beverages that are not only enjoyable to consume, but actually work are thin on the ground.

Get in touch if you would like help exploring these questions!