The graphic below outlines a few of the main things to consider when thinking about packaging. An innovative product deserves innovative packaging, so it is important not to skip this crucial step since packaging acts as the messenger of your overall ethos and brand.
The key themes that are expressed here are the social and environmental responsibility that consumers expect from brands. This is an expectation that only continues to grow, with consumers demanding innovators and leaders, instead of brands that stay just ahead of legislation to avoid being penalised by bans or taxes. Transparency is often the way of tackling these oftentimes high expectations, even transparency about weaknesses and the challenges faced in finding and creating the perfect packaging/product solution is increasingly respected. The 2023 packaging trends really are embedded in the wider trajectory of sustainable and ethical product development, something that consumers increasingly care more about.
Make 2023 the year that you as a brand look to clever packaging with a clear (and transparent) message.
At TNL we offer a brand consulting service to help you really nail your branding as well as help with marketing strategy, website design, or any aspect of brand creation that you might require. Get in touch with us here via firstname.lastname@example.org and we can set up a consulting call!
Next in the series, TNL's Livia Graf recently visited ePac and was blown away by their commitment to sustainable practices and the circular economy. Join us as we discover how ePac's cutting-edge digital manufacturing process and "Aus der Region, Für die Region" philosophy are paving the way towards a more sustainable future. Read on to learn more